Today Activision had revealed the Call of Duty: Gift Pack, a Tesco-exclusive, that is expected to go on sale later this year.
In the gift pack we expect to see a collection of Ghosts-branded merchandise, including ‘Touch Screen Gloves’, dog tags, a mug and a ‘Slouch Beanie’.
UK sales director Angela Dickson speaking in the latest issue of MCV said;
“We’re continuing to explore new opportunities and broaden our presence in our existing retail base.”
“This year, we will also have a greater range of licensed merchandise, which will increase in-store awareness. For example, with Tesco, we have an exclusive gifting pack, which will be available across a large number of stores. We see this is an excellent opportunity to extend brand presence, and is a great way to encourage gifting purchase.”
We still don’t the price for the pack but we expect to hear something about it soon.
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